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About efi
An Ideal Match
03/24/03
FOR IMMEDIATE RELEASE
MARCH 24, 2003
San Diego, CA—efi Sports Medicine is pleased to announce this week its corporate partnership with the International Council on Active Aging (ICAA), the non-profit organization committed to improving the way adults age, and publisher of The Journal on Active Aging.
As part of the partnership contract, efi retains the title of an ICAA preferred vendor and grabs exclusive rights as the organization’s rehabilitation and personal training category partner. efi will also be highly involved with the creation of the ICAA’s new monthly newsletter focused on rehabilitation and personal training.
“We’re pumped about officially teaming up with the ICAA,” enthuses Tom Campanaro, CEO of efi Sports Medicine. “At efi, one of our priorities has always been bettering people’s lives and encouraging all-around wellness and active lifestyles—particularly in the adult populations. ICAA’s mission aligns itself with that priority, so we look forward to both providing useful information and education to ICAA members and to learning from ICAA’s many resources.”
After more than a quarter century at the forefront of innovation in athletic training, physical therapy and home fitness, efi Sports Medicine, originator of the commercial grade Total Gym and developer of the GRAVITYSystem™, has become the leading manufacturer of functional rehabilitation and sports conditioning equipment. efi's groundbreaking integration of the proven benefits of gravity resistance and functional training facilitates shorter, more efficient workouts that produce superior results. Today, efi provides a wide array of functional equipment to more than 14,000 clinics, schools, hospitals, athletic training centers and health clubs. Visit efi on the Web at www.efisportsmedicine.com or call for more information at 800.541.4900.
The ICAA is the only organization in North America dedicated to changing the way we age by uniting and working with professionals in the retirement, assisted living, fitness, rehabilitation and wellness fields. It connects a community of like-minded professionals who share the goals of changing society's perceptions of aging and improving the quality of life for aging baby boomers and older adults within the six dimensions of wellness (emotional, vocational, physical, spiritual, intellectual, social.) The council supports these professionals with education, information, resources and tools, so they can achieve optimal success with this growing market.
The ICAA also takes an active role in helping to change the way society perceives aging. The council has recently joined 49 of the nation's most prominent health and aging organizations to work on the development and implementation of the National Blueprint on Aging. Contributors to the Blueprint's development include AARP, the American College of Sports Medicine, the American Geriatrics Society, the Centers for Disease Control and Prevention, the National Institute on Aging and the Robert Wood Johnson Foundation.
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MARCH 24, 2003
AN IDEAL MATCH:
EFI SPORTS MEDICINE, ICAA ANNOUNCE CORPORATE PARTNERSHIP
EFI SPORTS MEDICINE, ICAA ANNOUNCE CORPORATE PARTNERSHIP
San Diego, CA—efi Sports Medicine is pleased to announce this week its corporate partnership with the International Council on Active Aging (ICAA), the non-profit organization committed to improving the way adults age, and publisher of The Journal on Active Aging.
As part of the partnership contract, efi retains the title of an ICAA preferred vendor and grabs exclusive rights as the organization’s rehabilitation and personal training category partner. efi will also be highly involved with the creation of the ICAA’s new monthly newsletter focused on rehabilitation and personal training.
“We’re pumped about officially teaming up with the ICAA,” enthuses Tom Campanaro, CEO of efi Sports Medicine. “At efi, one of our priorities has always been bettering people’s lives and encouraging all-around wellness and active lifestyles—particularly in the adult populations. ICAA’s mission aligns itself with that priority, so we look forward to both providing useful information and education to ICAA members and to learning from ICAA’s many resources.”
After more than a quarter century at the forefront of innovation in athletic training, physical therapy and home fitness, efi Sports Medicine, originator of the commercial grade Total Gym and developer of the GRAVITYSystem™, has become the leading manufacturer of functional rehabilitation and sports conditioning equipment. efi's groundbreaking integration of the proven benefits of gravity resistance and functional training facilitates shorter, more efficient workouts that produce superior results. Today, efi provides a wide array of functional equipment to more than 14,000 clinics, schools, hospitals, athletic training centers and health clubs. Visit efi on the Web at www.efisportsmedicine.com or call for more information at 800.541.4900.
The ICAA is the only organization in North America dedicated to changing the way we age by uniting and working with professionals in the retirement, assisted living, fitness, rehabilitation and wellness fields. It connects a community of like-minded professionals who share the goals of changing society's perceptions of aging and improving the quality of life for aging baby boomers and older adults within the six dimensions of wellness (emotional, vocational, physical, spiritual, intellectual, social.) The council supports these professionals with education, information, resources and tools, so they can achieve optimal success with this growing market.
The ICAA also takes an active role in helping to change the way society perceives aging. The council has recently joined 49 of the nation's most prominent health and aging organizations to work on the development and implementation of the National Blueprint on Aging. Contributors to the Blueprint's development include AARP, the American College of Sports Medicine, the American Geriatrics Society, the Centers for Disease Control and Prevention, the National Institute on Aging and the Robert Wood Johnson Foundation.
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