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GRAVITY blasts off across the country

12/04/03
FOR IMMEDIATE RELEASE
December 4, 2003


GRAVITY BLASTS OFF ACROSS THE COUNTRY: EFI’S 4-IN-1 SYSTEM IS A SHOW STOPPER AT FIRST CLUBS

SAN DIEGO — efi Sports Medicine’s GRAVITYSystem is building more than muscle at its first-adopter clubs across the country. The GRAVITYSystem’s four programming disciplines (Group Training, Pilates, Personal Training and Post-Rehab) are all part of GRAVITY4Programming and each is conducted on the GTS machine. The unique combination of functional exercise and four-way programming is building significant interest among club members and bringing an early return on investment to club owners.

Among the first to incorporate the GRAVITYSystem are:
• Crunch Fitness – Mission Viejo, California
• Fit Stop – Albany, New York
• Jungle Club – Vero Beach, Florida
• Jewish Community Center – Albany, NY
• Body Basics – Boise, Idaho
• St. Simons Health & Fitness – St. Simon’s Island, Georgia
• Cleburne Fitness Center – Cleburne, Texas
• Hollywood YMCA – Hollywood, California
• Blount Memorial Hospital – Alcoa, Tennessee
• Progressive Fitness – San Diego, California
• Cox Health – Springfield, Missouri
• Sports Ventures – Grand Rapids, Michigan

“These clubs are smart enough to see the benefits that the GRAVITYSystem offers,” says Rob Glick, regional group fitness director for CRUNCH Mission Viejo and member of efi’s development team for the GRAVITYSystem. “It has already made a real impact on our club and members have been lining up for classes since we first test marketed the program last year. The combination of quick and effective workouts that maximize floor space, expand program variety and increase revenue is a win-win situation for club owners and members.”

The GTS is a gravity-training device that encourages functional resistance training by using an individual’s body weight as resistance, utilizes a dynamic cable and pulley system and free-motion glideboard. Able to adjust to nine different levels of resistance, the machine engages all major muscle groups and facilitates more than 250
strength training, stretching and Pilates exercises.

After more than a quarter century at the forefront of innovation in athletic training, physical therapy and home fitness, efi Sports Medicine has become the leading manufacturer of functional rehabilitation and conditioning equipment. efi's groundbreaking integration of the proven benefits of gravity resistance and functional training on a single exercise apparatus facilitates shorter, more efficient workouts that produce superior results. Today, efi provides a wide array of functional equipment to more than 14,000 clinics, schools, hospitals, athletic training centers and health clubs. Visit efi on the Web at www.efisportsmedicine.com or call for more information at 800.525.6901.
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