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GRAVITY blasts off

01/07/04
FOR IMMEDIATE RELEASE
January 7, 2004
 
GRAVITY BLASTS OFF: EFI SPORTS MEDICINE’S FUNCTIONAL EXERCISE CLASSES PACK CLUBS ACROSS THE COUNTRY
“GRAVITYSystem” Answers Call for Shorter, More Effective Workouts
SAN DIEGO — efi Sports Medicine’s GRAVITYSystem is building more than muscle at its first clubs
across the country.
 
It’s building excitement among health club members by combining an all-in-one functional,
resistance training machine – the GTS – with 30-minute total body strength training classes.
The GTS is a gravity-training machine that uses an individual’s body weight as resistance with a
cable and pulley system and a free-motion glideboard. Unlike other weight machines, the GTS works with
you, rather than against you. It engages all major muscle groups and facilitates more than 250 exercises.
Able to adjust to nine different levels of resistance, it’s ideal for novice exercisers, and challenging for those
looking to strengthen and sculpt the body.
 
The GRAVITYSystem was piloted at Crunch Mission Viejo for six months prior to its official debut in
March 2003. Rob Glick, regional group fitness director for Crunch Mission Viejo and member of efi’s
development team for the GRAVITYSystem says, “members are enthused about its variety of programming
– especially since they can get their entire workout done quickly in one place, on one machine.”
 
“This system is a real bonus for our members,” said Sarah Nemecek, fitness director, The Jungle
Club in Vero Beach, Florida. “It is terrific for people who are intimidated by large machines, free weights,
and for those who like a group setting. Many members who didn’t have time to strength train before can
now enjoy maximum benefits with a shorter time commitment. The GTS allows you to quickly move from one exercise to another; lets your muscles stretch and contract in the same motion, and facilitates functional
resistance, resulting in a fun and efficient 30-minute workout.”
 
Pilates, Personal Training and Post-Rehab programs are also offered on the GTS machine. “This
makes Pilates more accessible to the masses,” says Glick, “and makes personal training sessions in small
groups affordable.”
 
Sports Specific Training for Life
The GTS provides an excellent form of functional exercise, which the American Council on Exercise
(ACE) cites as one of 2004’s most important fitness trends. According to ACE, functional resistance training
“…focuses on exercising several muscles and joints together rather than working a particular muscle or
group of muscles in isolation. This approach to strength training will result in individuals being able to
perform their daily activities and recreational pursuits with greater ease and less discomfort.” It’s like
“sports-specific” training for everyday activity, says ACE’s Christine Ekeroth.
 
Expertise Based on Experience
efi Sports Medicine was founded in 1974 and its products are well established tools for the physical
therapy and rehabilitation market and a best seller in the home consumer market. “Our goal,” says
President and CEO Tom Campanaro, “is to manufacture and deliver quality products that set industry
standards of excellence and value, and to help people achieve health, fitness, and rehabilitation goals.”
 
About efi Sports Medicine
After more than a quarter century at the forefront of innovation in athletic training, physical therapy
and home fitness, efi Sports Medicine has become the leading manufacturer of functional exercise
equipment. efi's ground-breaking integration of the proven benefits of gravity resistance and functional
training on a single exercise apparatus facilitates shorter, more efficient workouts that produce superior
results. Today, efi provides a wide array of equipment to more than 14,000 clinics, schools, hospitals,
athletic training centers, health clubs and 2.5 million homes worldwide. Visit efi on the Web at
www.efisportsmedicine.com or call for more information at 800.525.6901.
 

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