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In the News

SNEWS
Articles include coverage of Total Gym rebrand and a feature the new PowerTower!

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Direct Marketing Magazine
E-mail surveys help marketers round out CRM strategies and evaluate progress.

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SNEWS
News & Features :: Fitness Headlines - Name changer: Efi Sports Medicine goes back to its roots with Total Gym.

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Club Solutions
Revolutionize the Fitness Industry - CS Interview with Tom Campanaro, the President and CEO of Total Gym.

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BizTalk Radio
Tom Campanaro on BizTalk Radio

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Direct Marketing News
E-mail surveys help marketers round out CRM strategies and evaluate progress

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Fox 5 News San Diego
“Winter warm-up”

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KUSI News
“Sexy at any age”

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Argus Leader (Sioux Falls YMCA)
Total Gym training in a health club setting.

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IDEA Fitness Journal
EXPO-ALIDOCIOUS - 2010 IDEA Fitness and Wellness Expo

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Ultra Fit
GRAVITY Training System engages five components of exercise: musclar endurance, cardio endurance, strength, agility, and flexibility to create a great all-over body conditioning effect.

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PTPN
GRAVITY as Cash-Pay Business Rehab Feature in PTPN Fall Newsletter

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Lipstick Powder N Paint the urban girl’s guide to everything beauty-ful, and we celebrate the best products from all over the world, for the benefit of our gorgeous readers.
Gravity’s Pull

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Club Solutions
THE HOLDER’S JOURNEY TO SUCCESS,
Sarah Holder training with GRAVITY.

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My Daily
I tried it: Gravity
It's one of the hottest new exercise trends in the US, and the Gravity workout has just arrived in the UK, promising to work every muscle in the body without the need for heavy weights.

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Star Magazine
Banish wobbly bits with the latest resistance exercise: GRAVITY, for locations visit
www.gravityuk.net

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Womens Fitness - Class of the Month
GRAVITY Blast - Got 30 minutes? That’s all you need to work every muscle from top to toe, says Amanda Khouv

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Personal Fitness Professional October 2010
Wall-less rebounding with Plyoarebounder: A better return on Reaction Training

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Body Fit - Team Trials
Different Classes - Sarah Ivory puts her muscles to the test with GRAVITY.

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FitPro
The FitPro team has tested six of the latest group x classes. Find out what we thought and how you can get involved.

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THE LEAF-CHRONICLE
Fitness with GRAVITY, Client finds weight loss success with new system

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Gold Gym Franchisee Association (GGFA) magazine The VoicE,
“Online Video Best Practices.”
Click on Read Story and go to page 24 for the article. Page 27 highlights our GRAVITY Youth video in the top right corner.

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San Diego Union-Tribune
Announces efi Sports Medicine new hire in the Business section Bergstedt joins efi as Executive Vice President for Product Development and Marketing.

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American Fitness Magazine - feature article
"Pull your Own Weight Using GRAVITY for fun!"
efi offers resistance training programming using a versatile piece of equipment that lends itself to personal training, physical rehabilitation, Pilates and group exercise formats.

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Health Watch - KFSN-TV Fresno, CA - Gravity Workout
Firefighter Tony Pittarelli is trying a new workout using machines that use gravity to build muscle. "Less weights, less plates, you don't have to have a spotter. You can just go in there and do a quick workout and that's it"...

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Zest Magazine
The UK's Top-selling Women's healthy lifestyle magazine, Zest, reviews GRAVITY workout at Nuffield Health Club in the September 2010 issue.

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The Pull of Gravity
Tom Campanaro, CEO of efi Sports Medicine Inc, San Diego, shares insight on utilizing cash-based fitness training to help you stay engaged with patients after discharge from therapy.

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efi Sports Medicine Names New Executive VP
Effective Sept. 8. Bergstedt comes to efi after 12 years at Star Trac, most recently as vice president of marketing, where he helped the company expand into new markets and triple its revenue.

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What's the big IDEA?
Suit up for FREE fun fitness at IDEA World Fitness Convention
If you don't have the dough to shell out $200-$600 to take the workshops and lectures at this year's IDEA World Fitness Convention, be not perturbed!...

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Star Trac VP Leaves for efi
Randy Bergstedt, vice president of marketing for Star Trac, is leaving the company to become the new executive vice president of efi Sports Medicine, San Diego. View pdf

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The People Newspaper’s Fitness Blog

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Daily Mail - GRAVITY Review:
The exercise class that uses the Earth’s pull to tone up your muscles.

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Attitude Magazine – Defying GRAVITY
Functional training systems for the time-poor gym-goer

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GRAVITY on KUSI-TV San Diego
efi CEO Tom Campanaro goes on “Good Morning San Diego” to talk about GRAVITY training on Total Gym with KUSI fitness expert, Cindy Whitmarsh.

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Total Gym PowerTower on the Golf Channel
Total Gym PowerTower was featured on the Golf Channel’s “Golf Fitness Academy.” Watch host Dr. Greg Rose demonstrate how PowerTower can help golfers develop total body strength to maximize performance on the greens.

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efi Sports Medicine CEO on “The Big Biz Show”
efi CEO Tom Campanaro talks fitness business and Total Gym’s success during a live interview on the national radio and television program “The Big Biz Show with Sully and Russ T. Nailz.”

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San Diego 6 News (CW)
Watch efi Sports Medicine CEO, Tom Campanaro, discuss how USA figure skater Evan Lysacek won the gold in Vancouver with the help of Total Gym!

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