| efi Sports Medicine |
New GRAVITY Facility |
Timeline |
- Receives Purchase Order
- efi Sports Medicine Account Coordinator contacts facility to schedule launch discussion
- Sends GRAVITYLaunch Guidelines and Marketing Support binder
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- Begins Promotional Planning
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Upon receipt of order |
- Holds scheduled launch discussion with facility representatives
- Facilitates customization of marketing material where necessary
- efi Sports Medicine Training Coordinator contacts club designee to schedule training dates
- Ensures that GTS units and Instructor training materials are shipped to meet launch deadlines
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- Receives GRAVITYLaunch Guidelines and Marketing Support binder
- Participates in launch discussion with efi Account Coordinator
- Plans for a special event, ad insertions and press releases in local media
- Recruits instructors for GRAVITYTraining™ and communicates names and certification status to efi Sports Medicine Training Coordinator.
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6-8 WEEKS
- depends on planned launch date
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ARRIVAL OF GTS UNITS® |
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- efi Sports Medicine Training Coordinator finalizes GRAVITYTraining details
- efi works with club or facility to finalize last minute details of GRAVITYLaunch
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- Sets up GTS units
- Instructors familiarize themselves with units and read pre-training reading material
- Facility works with efi to finalize last minute details of GRAVITYLaunch
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1-2 WEEKS |
- efi delivers GRAVITYTraining courses onsite
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- Ensures the location is properly prepared for the training course with all GTS units set up
- Ensures that the instructors attending the courses are properly informed and prepared to receive instruction (i.e. start times, facility's goals, etc.)
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- Instructors who atteneded the courses receive CEC credits and completion certificates
- Instructors who meet efi's stated necessary prerequisities acheive GRAVITYInstructor status
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- GRAVITYInstructors hold practice sessions with each other, then with other staff members, then with club members who are invited to participate in a practice teaching session
- Builds excitement around GRAVITYProgram by utilizing branded marketing support materials
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2-3 WEEKS |
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- Holds promotional event or Open House
- Scheduled GRAVITYSessions begin
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LAUNCH DATE |
- efi Sports Medicine Account Coordinator Follow-up
- efi Sports Medicine Training Coordinator Follow-up
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1 MONTH
POST-LAUNCH |
